Alyssa Bruce is the founder of Define by Design. Bruce earned her B.S. at Cornell University, studying applied economics from the Dyson School of Business, and development sociology. She has had her own jewelry business since she was a child, and has always been passionate about female empowerment through self-expression. Bruce combines this love with her interest in community development to design an ecosystem based upon creativity. She is also an avid hiker and traveler, known for visiting other countries with the sole objective of eating authentic food.