Ben Cohen and Jerry Greenfield are the men behind one of the most talked-about and least conventional success stories in American business. Founders of Ben and Jerry’s Homemade, Inc., they built a store-front venture into an ice cream and business phenomenon by harnessing the power of social responsibility and creative management.
With their best-selling Ben & Jerry’s Double-Dip: How to Run a Values Led Business and Make Money Too, they created a nuts-and-bolts guidebook to the promises and pitfalls of “values-led” business, as well as an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission-driven” corporation.
After college and various odd jobs, the two reunited in 1977 to fulfill a dream they shared: doing a venture together. Settling on an ice cream shop proved to be the winning formula. One year and a $5 Penn State correspondence course in ice cream making later, they opened their first Ben & Jerry’s Homemade ice cream parlor in Burlington, Vermont.
Beyond creating Ben & Jerry’s as a venture pioneering the use of business as a force for social justice, Ben and Jerry both strive to create a more just and caring world. Ben is the founder and head stamper of the Stamp Stampede. The Stampede is both a protest against big money in politics and voter suppression plus a demonstration of support for legislation and a constitutional amendment to get big money out of elections and end discrimination at the voter booth. Jerry serves as president of the Ben & Jerry’s Foundation in its work to support grassroots activism and community organizing for social and environmental justice around the country.