Editha Mshiu, born and raised in Tanzania, is a horticultural expert with a passion for innovative solutions to agricultural challenges. With four years of experience in the horticulture sector, Editha co-founded Freshpack to address the significant issue of post-harvest vegetable loss. Her work focuses on developing sustainable technologies to extend the shelf life of vegetables, directly benefiting women vegetable sellers in Tanzania. Editha’s expertise and dedication have been instrumental in forming strategic partnerships with local horticultural associations. She holds a degree in Agricultural Sciences and has been actively involved in various community initiatives to empower women entrepreneurs.