Helen Manich is an accomplished Senior Executive with 30 years of success across the telecommunications, wireless, satellite, alternative energy, and cybersecurity (hardware, network, and software) industries. Leveraging extensive experience in business development, the creation, and execution of marketing strategies for organizations from startup to Fortune 500, she is a valuable asset for growth-oriented & disruptive technology companies requiring expert assistance in aligning strategic plans with financial objectives.
Her broad areas of expertise include strategic planning, CRM database analytics, competitive analysis, finance, brand management, marketing, international development, corporate realignment, revenue optimization, cash flow, profitability, growth strategy, and disruptive technology. Throughout her executive career, Helen has held leadership positions at organizations including her own company, Manich Strategic Inc, and Current to Current Corporation, Talk America, McCaw Cellular/AT&T Wireless, US West Cellular, Earle Palmer Browne, & MCI. She has worked with US and international companies to develop and implement innovative marketing strategies, collaborating with clients including Vonage, Telstra, Columbia Energy, Xtreme Spectrum (acquired by Motorola), Wireless Online, and Tenzing (acquired by Boeing).
She has established strategic partnerships and alliances with companies including American Express, American Airlines, Visa International, and Wireless Carriers. Helen led the early market development of AT&T Wireless Services, McCaw Cellular, and US West Cellular, with the success of her strategy leading to US West Cellular increasing 10 points in market share in just 18 months.
Helen holds a BS in Economics, Business, & Political Science, Cornell University. She presented as an Executive Lecturer in Marketing and is the Co-Founder of the Program for Entrepreneurship & Innovation at the University of Washington. Helen currently mentors international social entrepreneurs and guides them along the Path to the Revenue Stream during their residency at the Halcyon Incubator in Washington, DC.