John Balkam is a social entrepreneur with a passion for sports & entertainment. He created TWG to bring social enterprise business practices into the mainstream of sports, music, film and creative industries. He is also the author of 3-Win Sponsorship, which will be published in December 2019.

After 3 years at social impact education innovator, EVERFI, where he helped grow the Sports & Entertainment Group, Balkam has seen the potential for sports, music, and film to serve as a force for good around the world. With TWG, he aims to unlock that potential by educating and inspiring industry professionals on a new way to market to today’s “conscious consumer.”

Balkam’s dream is that sports and entertainment becomes the leading global industry for social good, equality, empowerment, and sustainability.