You know this by now: D.C. is a town of museums and public art that’s free more often than not. But art in D.C. is still not accessible enough for Halcyon CEO Kate Goodall. So when her social entrepreneurship incubator developed the inaugural By The People festival, which begins tomorrow in D.C., her team added free courtesy shuttles that travel among the festival sites for patrons every 20 minutes. Oh, and a truck will be driving all around town with screens displaying video and digital art. And yes, almost all of it is free. It’s almost like you have no good excuse not to interact with By The People’s art this weekend.

“We really wanted to make sure everybody has ability to participate in some way,” Goodall says.

In By The People, Goodall wanted to build something like the South By Southwest festival in Austin: an event that would gather creative people from all over the country for a weekend of “arts and dialogue.”