Peter Ettinger is a senior advisor at Aldebaran Partners where his focus is on launching early-stage companies and their products. Ettinger has over 20 years of working with startup and mid-market companies helping translate the value proposition of complex technologies to demonstrable sales and revenue growth.  He has held “C” level positions in public and private companies and has as well taught “Bench to Business to Beside” classes at academic Institutions such as John’s Hopkins Medical School.  He has spoken throughout the world, still plays baseball, and continues his avocation in the film industry.