Why “Ugly” and Scrap Produce Actually Makes the Best Juice

Why “Ugly” and Scrap Produce Actually Makes the Best Juice

October 26, 2016 | , Vogue

Once the fresh-faced darling of the beverage industry, cold-pressed juice has arguably lost a bit of novelty. Gone are the days of the elusive It green juice, available only at boutique juice bars (and sipped as part of an alkalizing cleanse); today’s juice drinker has seemingly limitless options, several of which are available at her local Target store—and possibly backed by her favorite soda company, too. This isn’t a knock on cold-pressed juice inasmuch as it is to politely point out that the market is pretty saturated.

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